Engage Your Viewers Like Never Before!
Increase ratings and page views through unique, differentiated content
Increase audience inclusivity by identifying underserved portions of your market
Replace wasteful and costly M.O.S. shots
- Generate new revenue through sponsored, branded news or programming segments
Instantly curate by any demographic or opinion oriented questions for instant polling
Showcase viewer generated content both on-air and in online galleries
Enable News, Sports, Weather, Research, and Promotions departments to manage their own content
Establish brand differentiation as the Station where viewers have a clear voice
TalkBackTime Helps WRAL TV Station’s Viewers To Be Seen And Heard
WRAL was the first TV station to use TalkBackTime to create a new branded segment called Your Voice. TalkBackTime allows WRAL to solicit viewer feedback on air, and collect 30-second responses online and in real-time. Some topics have resulted in up to 600 viewer created videos- something that would have been nearly impossible to accomplish in the field.
WRAL General Manager Joel Davis saw WRAL realize its vision to get Your Voice up and running in January ’21, and it has since been met with a “huge response”.
Your Voice is a way to “get diverse opinions in the newscast and in our digital platforms more easily without having to go to the outlying counties every day”.