TalkBackTime Video Surveys Work for Any Issue, Any Industry, Any Audience… Any Time
My audience surveys come to life when I have video comments to add depth and detail to complete the picture. Without it, numbers can be interpreted in many ways – and not always the right way.
President & CEO. Broadcast Image Group
A trade association based in DC advocates for its business members across the country with policy-makers on Capitol Hill. Issues range from copyright laws, enforcement measures and incentive programs to encourage job creation, to name a few.
In 2017, lawmakers in the Texas state legislature sought to eliminate important tax incentives in the Lone Star State that have previously served to help create jobs and investment for its members. The projects that receive rebates from the program add millions of dollars and thousands of jobs to the Texas economy. Legislation was proposed to kill funding and move those dollars to other, completely unrelated state programs. As in most political issues, lawmakers were divided on what to do. The Texas chapter of the national association took rapid action to preserve these rebates. Time was of the essence as a vote on the bill was approaching.
The supporters used TalkBackTime to rally actual feedback via video response from the Texan workforce whose livelihood would be adversely affected if the rebates were eliminated. Using the TalkBackTime application, citizens were polled to answer a single but crucial question: what would happen to their jobs if the budget was eliminated?Hundreds responded, sending heartfelt first-hand video accounts of why the funding was vital. These 30 second videos were sorted by zip code and electronically sent to the respective legislators based on district to urge funding continuance.TalkBackTime delivered a human element to statistics to highlight the importance of this industry’s presence in the Texan job market. At the end of the one-week crusade, the supporters won. It was an academy award-winning campaign. And TalkBackTime played a starring role.
This software can play a breakthrough role in collecting unique patient feedback. It is very ingenious… with its use of disruptive technology to maximize both the voice and live image of the patient.
Sarah E. Garrett,
Ph.D., CEO of MediMergent